Jill Castilla: President & CEO of Citizens Bank of Edmond

Jill Castilla, President and CEO of Citizens Bank of Edmond, led a 180-degree turnaround at the bank through her approach to FinTech and social media. She changed the story of the Bank from one of near collapse and failure to one of great success and innovation.

Jill broke virtual radio silence through the power of social media by leading the bank from having no audience to more than 30,000 followers who engage with the Bank through Twitter, Facebook, YouTube and Instagram.

She has been named “Most Admired CEOs in Oklahoma”, “Most Innovative CEOs in Banking”, “Community Banker of the Year” and “Most Powerful Women in Banking”.

Her entrepreneurial spirit spills over into her community engagement as the founder of “Heard on Hurd,” a monthly street festival that revitalized downtown Edmond, creating over $35 million in immediate economic impact.

An Army veteran, wife and mom, prior to joining Citizens Bank, she was at the Federal Reserve Bank of Kansas City and with a community bank in Minnesota. Jill holds a master’s degree in economics from the University of Oklahoma, she is a graduate of the University of Wisconsin-Madison’s Graduate School of Banking and completed her bachelor’s degree in finance from Hawaii Pacific University where she is a Distinguished Alumna.

You can find Jill on Facebook, Instagram, and LinkedIn.

Key Takeaways

• Facing and overcoming your challenges build character and have the potential to made you a better person.

• Even if you fail, you can fail forward as long as you keep trying until you accomplish your goal.

• Say yes to opportunities, you never know where they will take you, and what you’ll learn from them.